LET’S begin
our journey.
let’s CREATE!

Before delving into the travel industry, I spearheaded a branding design studio located in the Washington, DC area. Specializing in refining and enhancing brands, products, hotels, restaurants, and events, my expertise lies in crafting captivating visual narratives. What does this entail? Well, I thrive on collaborating with startups and established brands alike, employing compelling visual storytelling to drive tangible marketplace outcomes. I have achieved this through the creation of distinctive identity systems, packaging solutions, advertising campaigns, marketing collateral, and cutting-edge digital designs.

After exploring over 36 countries, I'm thrilled to collaborate with travel and lifestyle brands, tourism boards, luxury hotels, and fashion brands. Whether you're planning a fresh branding campaign, seeking visually captivating social media content for your audience, or in need of art direction for your upcoming product photoshoot, let's connect and unlock the brilliance of your project together!


PAST project

the nishat hotel

Branding and identity for a new boutique hotel, owned by the St. James Club, London. The Nishat is the first boutique hotel in Pakistan, seeded in exquisite service and detail. The logo and brand elements create the hotel’s persona and brand platform. In our various studies and design explorations, we focused on orchestrating a look that defines a comfortable timeless luxury, yet is unique, fresh and current. The design sensibility and aesthectic combines a harmony of classic and modern touches, resulting in a beautiful juxtaposition of heritage and contemporary design.

Articles
Hotel branding

Year
2018


PAST PROJEcT

the boulevard

Branding and identity for a luxury shopping retail mall. Created a sophisticated and visually compelling marketing materials tailored specifically for a high-end retail mall, ensuring that the essence of luxury and exclusivity is effectively communicated to the target audience.

Articles
Retail branding

Year
2019


PAST PROJEcT

pom pom project

Logo and store identity for a non-profit that works with ethical and socially responsible fashion brands from Asia, Africa and the Middle East to bring the best in sustainable and socially conscious fashion.

Articles
Retail branding

Year
2020


PAST PROJEcT

nishat residences

The Nishat Residences are like no other. Simply unparalleled amenities, accessibility and views create new dimensions in real estate standards. The spacious, well designed floor plans create new dimensions in comfort and space. The beautiful, luxurious interior and exterior finishes have created new dimensions in architectural standards. Having close proximity to the finest restaurants and shopping creates a new dimension of accessibility to it’s residents. The brochure and website showcase the above mentioned brand story with the use of large format photography, elegant typogaphy and striking colors.

Articles
Real estate branding

Year
2020